Baig USA TODAY NEW YORKYoull no longer need a satellite dish to get DirecTV.Parent ATT is reaching out to cord cutters with three new streaming video options that are slated to launch in the fourth quarter.Were extending a product set that will give the customer some choice and options on how they consume premium pay-TV content, John Stankey, the CEO of the ATT Entertainment Group said in an interview.Stankey would not disclose pricing, except to say that these new deals will be less expensive than current DirecTV bundles.
Of course, the new packages wont give subscribers full-scale DVR capabilities, access to stacked multiple seasons of a given show or other premium features. ATT didnt provide specifics on the nature of content packages either, including the possible availability of DirecTVs jewel programming asset, NFL Sunday Ticket. Because of the nature of our agreement with the NFL, we have some additional work to do to get their consent to include (Sunday Ticket) in the offer. Wed certainly like for that to occur but right now we dont have a commitment for that to happen, Stankey says. Without those pricing and content details, it is difficult to judge ATTs packages compared with the competition, which would broadly appear to include Dishs Sling TV service, Verizons Go90 and perhaps to a lesser extent, T-Mobiles BingeOn. But Jackdaw Research analyst Jan Dawson says, This feels like the first serious attempt to make video pay for one of these carriers. He says ATT has the brand and the video assets to make it work. Cutting the Cord: A prime time for streaming ATT is targeting the 20 million U.S. Stankey believes the new packages could help ATT reach customers in homes or apartments who are just starting out in their careers and thus have no established credit. There are several offerings in the marketplace today which are often referred to as skinny bundles (like Dishs Sling service). Our research would suggest that those products have a small application in the market and the primary reason behind it is because (your) definition of what skinny is and (my) definition of what skinny is are two different things. Our approach is that you have broad enough content that is very similar to todays pay TV experience.We believe these broader more holistic bundles are actually what has traction in the market. While the new plans dont require you to be an ATT customer, the company does hope to sweeten the pot for its own wireless customers. Back in January, ATT announced a 100 a month for unlimited data, talk and text plan on a single smartphone for folks who signed up for DirecTV or ATT U-Verse TV service. At the end of 2015, ATT had 137 million mobile subscribers and 45 million video subscribers. New ATT unlimited mobile data deal targets DirecTV crowd Email: ebaigusatoday.com; Follow USA TODAY Personal Tech Columnist edbaig on Twitter. About Us Newsroom Staff Ethical Principles Corrections Press Releases Accessibility Sitemap Terms of Service Your California Privacy RightsPrivacy Policy Privacy Policy Do Not Sell My InfoCookie Policy Contact Us Help Center My Account Give Feedback Get Home Delivery eNewspaper USA TODAY Shop Reprints Permissions Advertise Careers Internships Support Local Business News Tips Podcasts Newsletters Mobile Apps Facebook Twitter Instagram LinkedIn Pinterest YouTube Reddit Flipboard RSS 10Best Grateful Reviewed Thanksgiving.com Jobs Moonlighting Sports Weekly Studio Gannett Classifieds The City The Wall Storytellers 2020 USA TODAY, a division of Gannett Satellite Information Network, LLC.
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